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1. Marketing research : an aid to decision making / Alan T. Shao, Kevin Zheng Zhou.

by Shao, Alan T.

Edition: India ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Cengage Learning, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.83 SHM 2007] (1).
2. Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Cengage Learning, c2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLC 2006] (1).
3. Essentials of marketing research / William G. Zikmund, Barry J. Babin.

by Zikmund, William G | Babin, Barry J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Cengage Learning, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.8 ZIE 2007] (1).

Last Updated on 25 March 2024
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